During the Christmas and Easter holidays, TATA Motors Ghana orchestrated a comprehensive Road Safety Campaign known as “Drive Alive; Arrive Alive.”
This initiative unfolded in three key phases, encompassing enlightening sessions conducted at both the Head Office and the Tema Workshop. Additionally, as part of their Corporate Social Responsibility efforts, they actively involved drivers from esteemed transport companies such as STC, VIP, and OA along the route to Kumasi.
Notably, one of the sessions focused on fostering compliance with road safety regulations among Okada riders, highlighting the positive impact of their safety engagement on promoting responsible driving behaviors and enhancing road safety awareness.
By encouraging adherence to basic road safety regulations, such as wearing seat belts, avoiding speeding, and abstaining from drunk driving, TATA Motors Ghana aims to curb road accidents and ultimately save lives on Ghana’s roads.